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2 Million Magmeters Sold

Electromagnetic flowmeters are an ongoing success at Endress+Hauser

In nearly 40 years, Endress+Hauser has become the global market leader in the field of electromagnetic flow measuring technology. Since 1977, Endress+Hauser has produced over two million electromagnetic flowmeters. That is more than any other manufacturer. “This magic number stands for high-quality measuring technology and, above all, satisfied customers in all kinds of industries,” says Bernd-Josef Schäfer, Managing Director of Endress+Hauser Flowtec AG.

Endress+Hauser started to produce flowmeters with just three employees in a former military barracks. Work was done on an on-demand basis. “Whereas today,” says Bernd-Josef Schäfer, “our production spans six sites around the globe – in Switzerland, France, the USA, China, India, and Brazil – and boasts state-of-the-art logistics. This infrastructure is what has enabled us to produce two million electromagnetic flowmeters to date in accordance with required quality standards.”

Constant innovation guarantees customer satisfaction

The company’s success is due to many factors. In particular, its inventive talent has enabled Endress+Hauser to keep offering its customers clever innovations such as the precision measurement of difficult fluids (Autozero, 1981), microprocessor control (Variomag, 1984), two-wire technology (Eximag, 1987), or the operating matrix (Tecmag, 1990), Endress+Hauser has always managed to stay one step ahead of the competition.

In 1993, all of these device variants were brought together to form a single product family under the name of “Proline”. Since then, the Proline device family has been subject to constant development to ensure that it meets the prevailing requirements in a wide range of industries. Alongside this family, however, Endress+Hauser also produces flowmeters for very particular applications – for example, filling bottles at one-second intervals.

Looking to the future with “Proline”

Following the second generation launched in 2000, the third and most recent Proline generation (2012) offers a multitude of unique functions and device properties. System operators will not only be able to retrieve measurement and diagnostic data via display, WLAN web server, or fieldbus, but will also be able to monitor the process comprehensively and, if necessary, check the functioning of a flowmeter during operation.

Ready for the third million

Bernd-Josef Schäfer sees the future of Endress+Hauser optimistically: “Innovations such as these enable us to align our product portfolio consistently with the needs of every industry. We are looking ahead to our three-millionth electromagnetic flowmeter with great confidence.”

  • Serie 76, first magmeter of Endress+Hauser ©Endress+Hauser

    Serie 76: the first electromagnetic flowmeter by Endress+Hauser

  • Autozero 2000 (1981), Endress+Hauser ©Endress+Hauser

    Autozero 2000: introduced in 1981 for difficult fluids

  • Variomag (1984) ©Endress+Hauser

    Variomag (1984): first electromagnetic flowmeter with microprocessor control

  • 1st generation of Proline Promag ©Endress+Hauser

    1993: introduction of the Proline Promag product family

  • Proline Promag H 100 ©Endress+Hauser

    Proline Promag H 100: the magmeter for smallest flow rates with an ultra-compact transmitter for the Food & Beverages and Life Sciences industries

  • Proline Promag W 400 ©Endress+Hauser

    Proline Promag W 400: electromagnetic flowmeter designed for the Water & Wastewater industry

  • Proline Promag P 200 ©Endress+Hauser

    Proline Promag P 200: the magmeter for highest medium temperatures with genuine loop-powered technology , dedicated for chemical and process applications

Success stories


Endress+Hauser Instruments International AG
Middle East Support Centre 7WB-2100, Dubai Airport Free Zone P.O. Box 293828 Dubai United Arab Emirates
Tel.: +971 4 253 51 00
Tel.: +971 4 609 18 11
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